Moving your household is enough of a struggle. When you add moving an entire small business into the mix, you’re in for a massive undertaking. You can avoid major issues by preparing yourself and your company for the move beforehand. Take these steps to properly and efficiently transfer everything you need to keep your small business running during a move.
Cost is a major concern in any business decision. Moving your small business might be your solution to better profitability, but you must spend money to make money. Understand how the cost of living, business permits, real estate value, and other area considerations compare to your current location. Factor in every monetary change your enterprise will undergo to be 100% sure you’ve chosen the right place for your company to thrive.
During the move, optimize efficiency and control costs. Get multiple onsite estimates (online estimates may not be accurate without a walk-through), and choose the company that satisfies your needs the most. Listen to your moving company’s tips and advice—these people are experts who can tell you how to minimize costs and avoid problems.
Finally, work with your accountant or bookkeeper to see where you can eliminate expenses. For example, it may make better business sense to sell your outdated equipment and invest in newer technologies at your new location. You’ll save the cost of moving delicate equipment long distances and benefit from an updated system.
Market Your Move
A major part of moving your small business is to let your customers know you’ve moved. Update your address on all office supplies, such as business cards and stationery. Update your website and announce your move in a way that benefits customers. You can offer “moving sale” discounts or promotions to customers who are the first to do business with you at your new location.
Include your move in your marketing strategy to advertise yourself in your new location. Join local social media groups, update your SEO and website keywords to include your new location, and make important connections within your industry. Don’t forget to update something critical: information and links on landing pages. Otherwise, your customers could end up at your old, abandoned location.
Work With Movers You Trust
Choose a moving company with experience moving small businesses. The movers you pick must handle your organization’s delicate operating systems, technological equipment, computer monitors, wiring, and electronics with the utmost professional care. The moving company you choose should have the proper tools for moving business-related objects.
Never pack computers together in boxes. They must be individually wrapped in moving blankets or bubble wrap, and taped for security. You also need to protect your data. The best way to ensure this is safe during a move is to put it on a removable hard drive or back it up to a cloud server before you start packing. Your movers should know how to properly bag and tag office fixtures and offer insurance in case any of your equipment is damaged.